Tripylon Media - Sirous Kavehercy

YEARS

COUNTRIES

CLIENTS

WORKSHOPS

Nutricia
Accruent
Utrecht University of Applied Business
AEXUS
Danone
UWV
Nutreco
Multilease
Cognizant
ING
Rabobank
Rotary Club
AkzoNobel
NCOI Business School
Johnson&Johnson
Ministerie van Defensie
Boskalis
STER
IKEA
Capgemini
Amsterdam University of Applied Business
POLIS University
SAP
Salta Groep
Mammoet
Communicatienetwerk Limburg
Wikipedia

ABOUT

Sirous Kavehercy

AI-Generated Podcast Biography of Sirous Kavehercy by Google NotebookLM

Sirous Kavehercy is een inspirerende verhalenverteller met een unieke mix van vaardigheden op het gebied van technologie, communicatie en cultuur.

Hij behaalde zijn master in Computer Science en Artificial Intelligence summa cum laude, in een tijd waarin internet en mobiele telefonie nog in hun kinderschoenen stonden. Sindsdien heeft hij alle revolutionaire digitale ontwikkelingen uit de eerste hand ervaren door zijn werk.

Sirous heeft drie decennia aan internationale ervaring in innovatie en digitalisering als architect, consultant, business developer, marketeer en sinds 2011 als ondernemer. Dit heeft hem een schat aan interculturele kennis en expertise opgeleverd, van Azië tot Europa, Afrika en de VS.

Als oprichter van Tripylon Media ondersteunt hij organisaties op het gebied van digitale transformatie, globalisering en (interculturele) communicatie. Sirous heeft programma’s ontworpen en verzorgd over effectief teamwork voor geografisch verspreide teams, het managen van multiculturele teams, expat-trainingen en interculturele communicatie en marketing.

Als eeuwige leerling blijft Sirous op de hoogte van de nieuwste technologische en wetenschappelijke trends. Hij deelt zijn expertise via consultancy, keynotes, presentaties, trainingen en gastcolleges. Hij ontwikkelt en faciliteert trainingsprogramma’s voor diverse overheidsorganisaties, multinationals, universiteiten en hoge scholen.

Sirous Kavehercy is an inspiring storyteller with a unique mix of skills in technology, communication, and intercultural understanding.

He earned his master’s degree in Computer Science and Artificial Intelligence, summa cum laude, at a time when Internet and mobile telephony were still in their infancy. Since then he has experienced all revolutionary digital developments first hand through his work.

Sirous has three decades of international experience in innovation and digitalization as an architect, consultant, business developer, marketer and since 2011 as an entrepreneur. This has given him a wealth of real-life intercultural knowledge and expertise, from Asia to Europe, Africa and the US.

As founder of Tripylon Media, he supports organizations in the field of digital transformation, globalization and (intercultural) communication. Sirous has designed and taught programs in effective teamwork for geographically dispersed teams, management of multicultural teams, expatriate training and intercultural communication & marketing.

A lifelong learner, Sirous stays updated on the latest tech and science trends. He shares his expertise through consultancy, keynotes, presentations, training courses and guest lectures. He has facilitated and conducted training programs for various government organisations and multinational corporations and various universities and business schools.

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WHAT PEOPLE SAY

``Sirous, not a chair creaked, it was quiet and everyone listened 100% engaged in your Keynote. Time went by too fast and the audience wanted to hear more. Your story was so inspiring. Where will you give a Keynote next time? I would love to travel to be there again. Thank you!``

Vincent Revenboer

Director / Owner Cobra CRM

“A few years ago Sirous facilitated an intercultural communication workshop for Aexus sales team in The Netherlands. When we decided to organize a company gathering in Sevilla, Spain last year my team was unanimous that we should invite Sirous for a keynote presentation about intercultural communication. Sirous has many years of hands-on experience working in various countries and provides practical tips and real-life examples of dealing with various cultures. He has a natural style of presentation which is fun and engaging to listen to. Thanks Sirous for your energy and enthusiasm!”

Chris Gerretsen

CEO & Founder Aexus

``Sirous's ability to create new perspectives based on his experiences with different cultures is second to none. He did exactly that during our Big Data Inspiration Day where he highlighted the relevance of cultural backgrounds in the effective use of technology. He was pleasant to listen to, very inspiring but above all very relevant for our audience.``

Mark Raben

CTO EMEA

Toen we voor een seminar over AI op zoek gingen naar een spreker die een verhaal kon houden over technologie en mens, konden we niet om Sirous heen. Wat een goed en inspirerend verhaal waarin ook cultuur een belangrijke rol speelt. Dankjewel!

Erwin la Roi

Voorzitter Vogin

``Tijdens ons 10-jarig jubileum heeft Sirous een keynote gegeven die werkelijk vernieuwend was. Hij bood inzichten vanuit diverse perspectieven zoals cultuur, ethiek en de nieuwste digitaliseringstrends. Zijn persoonlijke touch, versterkt door anekdotes uit zijn eigen ervaring, maakte de presentatie bijzonder boeiend. Met veel energie en enthousiasme wist hij de zaal volledig mee te krijgen. Sirous's aanstekelijke presentatie zorgde voor een onvergetelijke ervaring die alle aanwezigen geïnspireerd heeft.``

Arne van Veen

Director / Owner Cobra CRM

``18 april 2024 stond voor Rotary Club Maarssen-Breukelen in het teken van AI en ledenwerving. Voor een volle zaal met Rotary leden en gasten gaf Sirous in mooi kijkje in de wereld van AI met een focus op de ethische aspecten. Een thema dat naadloos aansloot bij de 4-way test van Rotary. Sirous wist de aanwezigen te boeien met een mooie afwisseling van theorie, praktijk en persoonlijke verhalen. Met genoeg ruimte voor vragen was de avond bijzonder interactief en volgens de aanwezigen zeer geslaagd en voor herhaling vatbaar.``

Ronald van Tongeren

Rotary Club Maarssen-Breukelen

“Bij Sirous volgde ik de Masterclass Digitale Technologie en Innovatie als onderdeel van de Master Mannagement & Innovation. Zijn positieve insteek en fijne karakter creëren een erg goede sfeer in de lessen met humor. Hij benadert zijn studenten persoonlijk, onthoudt wat er speelt en zorgt ervoor dat iedereen voldoende aan bod komt. Je krijgt waardevolle feedback. Hij brengt niet alleen goede energie, maar ook duidelijke structuur en zinvolle inhoud in de lessen. Zijn anekdotes maken de stof levendig en interessant. De balans en afwisseling in de lessen zijn prettig, waardoor de stof goed te volgen is. Sirous doet moeite om je vragen te begrijpen en biedt zinvolle praktijkopdrachten. Zijn enthousiasme, vermogen om snel te schakelen en kennis en ervaring, zorgen voor dynamische en informatieve lessen. Zijn betrokkenheid en deskundigheid maken Sirous een topdocent.”

Jannemiek Flohil

Strategisch Communicatieadviseur Woonwaarts

``De manier waarop Sirous dingen uitlegt en de stof tot leven brengt is zo bevlogen dat het onmogelijk is om niet enthousiast te raken over het onderwerp. Door de ervaringen en kennis die Sirous heeft opgedaan weet hij met treffende voorbeelden de stof echt tot leven te brengen. Het customer journey traject wat wij als afdeling hebben gedaan heeft ons als organisatie dichterbij de klant en bij elkaar gebracht, dank je wel daarvoor Sirous!``

Esther Moolenaar

Marketing Manager Salta Group

``Binnen het Bravis ziekenhuis zijn we gestart met een project op het gebied van diversiteit en inclusie. Sirous heeft voor onze afdeling Marketing & Communicatie en de leden van de werkgroep Diversiteit en Inclusie een zeer interessante workshop georganiseerd. Sirous heeft de workshop goed voorbereid en afgestemd op het niveau en ons werkveld. Sirous vertelt op een bevlogen manier die goed aansluit bij de praktijk. De voorbeelden die hij gebruikt zijn inspirerend en toepasbaar. Tijdens de workshop gingen we aan de slag met drie cases uit onze praktijk. Niet alleen de gesprekken in de subgroepen waren waardevol, ook de terugkoppeling die Sirous begeleidde helpen om de kennis verder in de praktijk te brengen. Alle deelnemers waren erg enthousiast over de workshop. Dankzij Sirous hebben we meer bewustzijn en meer kennis over het onderwerp en kunnen we dit toepassingen in de praktijk.``

Irene Franken

Communicatie Adviseur Bravis Ziekenhuis

``Het Communicatie Netwerk Limburg heeft genoten van Sirous Kavehercy tijdens het 35 jarig bestaan van ons netwerk. Het thema was 'wie ben ik, wie zijn wij'. Sirous sloot perfect aan bij dit thema. Op een enthousiaste en interactieve wijze nam Sirous zeventig communicatieprofessionals mee in zijn verhaal over culturele achtergronden en diversiteit, aannames, ken jezelf en ken de ander en over bewustwording van inclusieve communicatie. Belangrijke inhoud voor ons vak! Dank hiervoor, Sirous.``

Hélène Bessems

Voorzitter Communicatie Netwerk Limburg

``Thank you Sirous for the great presentation as our keynote speaker! It really was 'spot-on' with regard to the subject of the International Week: 'Online and offline international communication and media trends'. Especially your many examples of cultural differences in marketing campaigns in various parts of the world brought the subject to life. Right after your keynote we received many requests from students about your presentation and whether it was already online as they wanted to watch it again. Our compliments also from all these students. Hopefully we could do this again next year!``

Bernard Smeenk

Policy Advisor International Centre, Amsterdam University of Applied Sciences

``Sirous gave our students an excellent insight in global marketing communication during an intensive international week. Sirous has a broad knowledge of the way companies adjust their marketing strategies to various contexts. Sirous is very nice to work with, and an inspiring, humorous and professional storyteller. He knows how to make a connection with his audience.``

Floor de Groot

International Management Studies, Utrecht University of Applied Sciences

``I benefited a whole lot from the one-day course of Sirous on social media. Different categories of social media and their background and history became clear to me with this session. Sirous is very knowledgeable of how social media is used worldwide and how these are influenced by local habits of each country. He gives clear explanations and knows how to make these complex topics simple to understand. Sirous is a skilled trainer, listens well to the demand of the customer and provides thorough responses. Highly recommended!``

Gerry Dik

Events Manager

``Sirous gave a workshop on Media and Marketing in an intercultural perspective for SIETAR Netherlands. It was a very engaging, interactive and inspiring workshop, with lots of examples from Sirous' many years of experience in this field, which made it very lively. In addition to this, Sirous has a very enthusiastic style of presenting which is very pleasant. We got lots of positive feedback from our members, thank you so much!``

Nikki de Jong

SIETAR NL

``Sirous, with your presentation on ``Culture eats strategy for breakfast`` you did exactly what you set out to do: enabling me to look at culture from a different angle.``

Annebeth Wierenga

Corporate Communications Manager

``I am very satisfied with the Customer Journey workshop that Sirous recently conducted for me and my colleagues. He has a thorough and up-to-date knowledge of the subject matter. He is a very enthusiastic trainer and provides clear explanations of complex topics. He enriches his stories with relevant and interesting real-life examples and case studies.``

Linda de Wit

Communication Advisor, MLD Foundation

``Sirous has proven to be a brilliant speaker at our events. His presentations and comments are always engaging and relevant and he perfectly knows how to get and hold the attention of the audience.``

Alexandra Popova

Marketing Director

``With your presentation at AIESEC you encouraged me to travel more and learn more about different cultures of the world. At the end of this year, I have planned a trip through Asia to get me started.``

Nienke de Boer

Development Manager

``Sirous takes you on a journey into the world of social media, from overview to details, as he shares his experiences with you accompanied by demonstrations. Before his training I was a moderate user of social media. However, through Sirous’s enthusiastic and lively story I have learnt a great deal about the social media landscape. I understand better now which ones are suitable for me and, even better, I actively use them. Sirous’s training is a must for anyone who wants to gain practical knowledge of social media.``

Marian Bauwman

HR Director, NWB Bank

SERVICES

Sirous is frequently sought after to speak and offer consultancy on topics such as digital transformation, artificial intelligence, culture and communication. His multidisciplinary background and passion for people, technology and society enables him to give the audience a refreshing glance into the interesting overlapping areas of these themes. Sirous’s keynote presentations are all unique and crafted to align with the needs of clients.

Training/Workshop

Informative, interactive, balanced between theory and practice and supported by real life personal examples & insights

Keynotes/Presentations

Well researched, insightful, high quality, high content, high-energy & characterized by a down to earth style of presenting

Consultancy/Coaching

Collaborative, result-driven, strategic decision making, thorough analysis, informed & candid feedback

TOPICS & THEMES

Technology and Transformation

Business Intelligence & Data-driven Work
Digital Transformation & Change Management
(Generative) Artificial Intelligence
AI, Ethics & Diversity

Culture and Diversity

Intercultural Communication
International Marketing
Diversity & Inclusion
Intercultural Effectiveness & Teamwork

Marketing and Communication

Strategic Marketing & Communication
Customer Journey
Storytelling
Employer Branding

PUBLICATIONS

Interview met Logeion: De illusie van communicatie

September 17, 2024 By Sirous In communication, intercultural communication, marketing, publication No Comments

Bron: Interview met Logeion – De illusie van communicatie...

Podcast Cultuur en Marketing: SRM-NIMA Marketing Break

April 26, 2023 By Sirous In communication, culture, home, intercultural communication, marketing, publication No Comments

Is het raar of is het anders? Dat is een vraag die je moet stellen wanneer je geconfronteerd wordt met een andere cultuur. Wat voor jou vreemd is, kan voor een ander heel normaal zijn. Als marketeer, moet je hier rekening mee houden als je verschillende doelgr...

2022 - Logeion - De invloed van cultuur op communicatie - Sirous Kavehercy -banner

Intercultural Communication – Interview Logeion

March 29, 2022 By Sirous In communication, culture, home, intercultural communication, marketing, publication No Comments

Publication address: https://www.logeion.nl/nieuws/detail/2022/06/01/De-invloed-van-cultuur-op-communicatie ...

2020 NCOI Testimonial Sirous Kavehercy -banner

Testimonial Sirous Kavehercy, NCOI

February 5, 2021 By Sirous In academic, artificial intelligence, business intelligence, communication, digital transformation, intercultural communication, marketing, mobile advertising, publication No Comments

Publication address: https://www.ncoi.nl/testimonials/sirous-kavehercy.html “Ik leer mijn studenten om kritisch te zijn en vragen te stellen.”...

2020 - SRM - De toekomst van de marketeer-banner

De toekomst van de marketeer, SRM

December 1, 2020 By Sirous In academic, business intelligence, communication, digital transformation, intercultural communication, marketing, publication No Comments

Publication address: https://www.srm.nl/vraag-het-aan-onze-docenten/sirous.html “De marketeer zal zich de komende jaren opnieuw moeten uitvinden”...

2017 - Markus Verbeek - CMWeb - Digitaliseren is niet het doel, maar het middel - Sirous Kavehercy - banner

Digitaliseren is niet het doel, maar het middel, MVP

February 5, 2017 By Sirous In academic, business intelligence, digital transformation, publication No Comments

Publication address:...

2015 - SAP - Why Culture Makes Big Data Bigger - Sirous Kavehercy - banner

SAP Big Data Inspiration Day

November 5, 2015 By Sirous In Business, culture, digital life, intercultural communication, marketing, mobile, publication No Comments

Why culture makes big data bigger...

2014 - DartGroup - Culture eats strategy for breakfast - Sirous Kavehercy - banner

Culture – Context for Media, Marketing and Globalization

March 21, 2014 By Sirous In advertising, Business, communication, culture, digital life, intercultural communication, marketing, publication, social media No Comments

People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultura...

AllWeb Conference 2024 - Tirana - Albania - AI - The Good, The Bad & The Ugly

AllWeb Conference – Tirana, Albania – AI – The Good, The Bad & The Ugly

November 4, 2024 By Sirous In artificial intelligence, big data, communication, culture, digital transformation, home No Comments

Visit AllWeb Conference website. AI : The Good, The Bad & The Ugly The world of AI is filled with opportunities and challenges. In this keynote I will talk about AI’s potential for innovation, its ethical dilemmas, and the unintended consequences. Ul...

Interview met Logeion: De illusie van communicatie

September 17, 2024 By Sirous In communication, intercultural communication, marketing, publication No Comments

Bron: Interview met Logeion – De illusie van communicatie...

Cobra Festival 2024 – Customer Experience

June 13, 2024 By Sirous In artificial intelligence, big data, communication, culture, digital transformation, home, intercultural communication No Comments

“Sirous, not a chair creaked, it was quiet and everyone listened 100% engaged in your Keynote. Time went by too fast and the audience wanted to hear more. Your story was so inspiring. Where will you give a Keynote next time? I would love to travel to be...

WikiConNL 2024 – Wikipedia, AI and the future of knowledge – Sirous Kavehercy

May 18, 2024 By Sirous In artificial intelligence, big data, communication, culture, home, knowledge No Comments

WikiconNL 2024 Conference Sirous Kavehercy – De toekomst van kennis Marian Grubben, Hay Kranen, Sirous Kavehercy – Wikipedia en AI vrienden of vijanden De toekomst van kennis “Knowledge is not for knowing; knowledge is for cutting.” –...

Sirous Kavehercy - Rotary Club Maarssen Breukelen

Artificial Intelligence en Diversiteit & Inclusie: symbiose of botsing – Rotary Club Maarssen-Breukelen

April 19, 2024 By Sirous In artificial intelligence, big data, Business, culture, digital transformation, diversity No Comments

"18 april 2024 stond voor Rotary Club Maarssen-Breukelen in het teken van AI en ledenwerving. Voor een volle zaal met Rotary leden en gasten gaf Sirous in mooi kijkje in de wereld van AI met een focus op de ethische aspecten. Een thema dat naadloos aansloot...

Customer Experience Summit Capgemini - Sirous Kavehercy - blog

Capgemini Customer Experience Summit 2023

October 12, 2023 By Sirous In culture, digital transformation, home, intercultural communication No Comments

Creating A Customer Centric Organization through Technology and Culture “The best way to predict the future is to create it.” – Peter Drucker To meet the constantly evolving customer expectations, organizations need to undergo a holistic tran...

De opkomst van AI – in samenwerking met Vogin en LexisNexis

September 15, 2023 By Sirous In academic, artificial intelligence, digital transformation, home No Comments

Iceberg Exhibitions Future2Tech - Tirana - Sirous Kavehercy

Future2Tech Conference 2023

August 2, 2023 By Sirous In academic, artificial intelligence, digital transformation, home, university No Comments

Keynote – Tomorrow’s Minds: The Transformative Role of Technology in Education & Society...

De illusie van communicatie

May 30, 2023 By Sirous In communication, home, intercultural communication, marketing No Comments

For information and registration please visit: Logeion C-Day 2023 Zoals de beroemde Ierse toneelschrijver George Bernard Shaw ooit opmerkte: “The single biggest problem in communication is the illusion that it has taken place”. Communicatie...

AI en Diversiteit & Inclusie: symbiose of botsing?

May 29, 2023 By Sirous In artificial intelligence, digital transformation, diversity, home, intercultural communication No Comments

Voor meer informatie en registratie bezoek: Skills Town ChatGPT Summer Academy Hoe gaan de nieuwste technieken op het gebied van AI samen met actuele ontwikkelingen rondom diversiteit en inclusie? In dit online college brengt Sirous Kavehercy beide werelden b...

Podcast Cultuur en Marketing: SRM-NIMA Marketing Break

April 26, 2023 By Sirous In communication, culture, home, intercultural communication, marketing, publication No Comments

Tech Summit Europe 2023

March 21, 2023 By Sirous In culture, digital transformation, home, intercultural communication No Comments

Sociocultural perspectives on digital technology and innovation For information and registration please visit: Tech Summit Europe 2023 Have you ever thought about how your software applications or AI algorithms are influenced by culture? While it may not...

Communicatienetwerk Limburg – Interculturele Communicatie

January 31, 2023 By Sirous In communication, culture, home, intercultural communication, marketing No Comments

“Het Communicatie Netwerk Limburg heeft genoten van Sirous Kavehercy tijdens het 35 jarig bestaan van ons netwerk. Het thema was ‘wie ben ik, wie zijn wij’. Sirous sloot perfect aan bij dit thema. Op een enthousiaste en interactieve wijze nam...

Aexus Sevilla Intercultural Communication - Sirous Kavehercy

Aexus Company Meeting – Sevilla, Spain – Intercultural Communication

January 31, 2023 By Sirous In Business, culture, home, intercultural communication No Comments

“A few years ago Sirous facilitated an intercultural communication workshop for Aexus sales team in The Netherlands. When we decided to organize a company gathering in Sevilla last year my team was unanimous that we should invite Sirous for a keynote present...

2023-SRM-Logeion-Webinar-Workshops-Sirous-Kavehercy

Workshops in samenwerking met SRM & Logeion

January 10, 2023 By Sirous In artificial intelligence, big data, business intelligence, culture, digital transformation, home, intercultural communication, marketing No Comments

Datagedreven werken met Artificial Intelligence en Business Intelligence (12 oktober 2023) Deze populaire online workshop is een initiatief van Logeion in nauwe samenwerking met SRM en wordt dit jaar alweer voor de zesde keer aangeboden. De workshop is gerich...

POLIS-University-MBA-Branding-and-Marketing-Sirous-Kavehercy

POLIS University – Tirana, Albania – Online Marketing & Branding

May 5, 2022 By Sirous In academic, branding, communication, content, culture, home, marketing, mobile advertising, online, social media, university No Comments

...

Digitale toekomst voor financials

October 7, 2021 By Sirous In artificial intelligence, big data, business intelligence, finance, home No Comments

Hoe blijf je als financiële professional relevant wanneer robots je taken overnemen? De digitalisering laat de financiële sector niet onberoerd. Hoe kunnen organisaties en financials daarop inspelen? Big Data is uitgegroeid tot een krachtig instrument voor o...

Business Intelligence voor communicatieprofessionals

October 4, 2021 By Sirous In artificial intelligence, big data, business intelligence, communication No Comments

Hoe werk je als communicatieprofessional datagedreven? Deze Online Workshop is een initiatief van Logeion in nauwe samenwerking met SRM en gericht op professionals met een niet-technische achtergrond. Communicatieprofessionals krijgen steeds meer te maken m...

De toekomst van de marketeer in doe-het-zelf branche

April 3, 2021 By Sirous In business intelligence, communication, content, culture, digital transformation, home, intercultural communication, marketing No Comments

...

Workshop Business Intelligence & Medialogica

February 2, 2021 By Sirous In artificial intelligence, big data, business intelligence, communication No Comments

Deze workshop is een initiatief van Logeion in nauwe samenwerking met SRM. In deze workshop gaat Sirous Kavehercy (Tripylon Media) in op de actuele ontwikkelingen op het gebied van online communicatie, Artificial Intelligence en big data analytics. J...

NIMA Marketing Week 2020 - Sirous Kavehercy

NIMA Marketing Week 2020 – De Toekomst van de Marketeer

July 9, 2020 By Sirous In advertising, communication, culture, digital transformation, home, intercultural communication, marketing No Comments

De marketeer zal zichzelf de komende jaren opnieuw moeten uitvinden en laten zien dat digitale transformatie zijn of haar rol juist veel nieuwe kansen biedt. In deze sessie gaan we in op de vraagstukken, ontwikkelingen en kansen die de digitale transformatie m...

Dutch-Marketing-Awards-2020-Sirous Kavehercy

Dutch Marketing Awards 2020 – De Toekomst van de Marketeer

March 9, 2020 By Sirous In communication, digital life, digital transformation, home, intercultural communication, marketing No Comments

Nederlandse Vereniging voor HR Professionals - Digitale Transformatie - SRM Sirous Kavehercy

Digitale Transformatie – Nederlandse Vereniging voor HR Professionals

January 28, 2020 By Sirous In artificial intelligence, big data, branding, business intelligence, digital transformation, home, HR, marketing No Comments

Wil je meer inzichten, antwoorden en inspiratie op deze vraag. Kom dan naar de inspiratiebijeenkomst Digitale HR transformatie en HR marketing, wat moet je ermee? op 28 januari 2020? Op deze middag organiseert de NVP samen met SRM een inspiratiebijeenkomst...

How to Succeed in Today’s Digital Economy

October 10, 2015 By Sirous In advertising, home, marketing, online, social media No Comments

How to Succeed in Today's Digital Economy – The Emergence of New Business Models – Sirous Kavehercy – Internet Conference – Siofok 2015 from Sirous Kavehercy...

HogeschoolvanAmsterdam-International-Week2015

Keynote At Amsterdam International Media Week

April 25, 2015 By Sirous In academic, communication, culture, hogeschool van amsterdam, intercultural communication, marketing, social media No Comments

Amsterdam University of Applied Sciences – International Week Media & Communication – Digital Media & Culture, a Global View from Sirous Kavehercy A video recording of this keynote could be viewed on this page:...

Cultural Relevance in New Technologies & Business Models

May 11, 2014 By Sirous In Business, culture, marketing, mobile, online, social media, tv No Comments

A Cultural Perspective On New Media Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a...

Facebook blog

March 23, 2014 By Sirous In big data, communication, culture, digital transformation, mobile advertising, online, social media No Comments

Summary In a recent paper Princeton University researchers presented the idea that Facebook will lose 80% of its users within three years time. This blog looks at Facebook’s global growth and provides an analysis of its position, threats and opportunitie...

Sirous Kavehercy - Darts Group Interview

DartGroup Greenspot Session on Culture

March 1, 2014 By Sirous In Business, culture, digital life, home, marketing, mobile, Personal Branding No Comments

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? What is the cultural context of the digital revolution? Are marketers and communication specialists sufficiently awa...

Facebook’s Challenges, A Global Perspective

February 20, 2014 By Sirous In advertising, Business, Community, culture, digital life, marketing, mobile, mobile advertising, online, social media No Comments

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this. WhatsApp, with its 450 million...

University of Applied Sciences Amsterdam

January 12, 2014 By Sirous In academic, hogeschool van amsterdam, university No Comments

I had the pleasure of attending Entrepreneur’s Day at the University of Applied Science in Amsterdam, as a consultant, advisor and the chairman of the jury. A couple of times per year University of Applied Sciences organizes the Entrepreneur’s Days...

Personal Branding Across Cultures

November 24, 2013 By Sirous In Business, Community, culture, marketing, online, Personal Branding, social media No Comments

On 21st of November I was in the beautiful city of Antwerp to give a workshop on Personal Branding & Culture to students and staff of AIESEC at the University of Antwerpen, Belgium. You can view the slides below. The central question in this presentation w...

Interview With Digital Hungary About Open And Free Internet

November 13, 2013 By Sirous In cocreation, Community, crowdsourcing, Design, digital life, News, online, social media No Comments

Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in H...

Internet, Ctrl + Alt + Delete. Time To Reboot!

October 17, 2013 By Sirous In advertising, Business, cocreation, Community, crowdsourcing, culture, digital life, marketing, online, social media No Comments

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destina...

Business In China – Intercultural Workshop

July 9, 2013 By Sirous In culture No Comments

Intercultural training for the Global Marketing team of a multinational client about doing Business In China. If you would like to find out more about the presentation please get in touch.Intercultural training for Danone/Nutricia Global Marketing team about d...

Cultural Awareness Workshop – Belgium/The Netherlands

June 28, 2013 By Sirous In Business, culture, social media No Comments

Cultural Awareness keynote followed by facilitating a discussion in a group of 60 employees and senior managers at a market leading client about cultural differences between Belgium and The Netherlands and how these influence our communication, organization an...

The New Relevant – Advertising & Digital Media- Media Hungary

May 20, 2013 By Sirous In advertising, cocreation, content, crowdsourcing, digital life, gaming, marketing, mobile, mobile advertising, online, social media, tv No Comments

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant”? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentatio...

Tripylon Media On BNR, Business News Radio

September 23, 2012 By Sirous In BNR, crowdsourcing, gaming, home, online, social media No Comments

Op woensdag 19 september jl. presenteerde Sirous Kavehercy het concept van So Me Events tijdens een bijeenkomst van de BNR Business Club, thema “Wat staat ondernemend Nederland te wachten na de verkiezingen?”. Tijdens deze presentatie en de daaropv...

The History Of Advertising [infographic]

January 2, 2012 By Sirous In advertising, marketing No Comments

Source: First appeared on Business Insider by Laura Stampler. Over the last 4,000 years, advertising has evolved from people carving public notices in steel to posting viral videos online. Infolinks has created a timeline that explains how we got from reading...

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