NIMA Marketing Week 2020 - Sirous Kavehercy

NIMA Marketing Week 2020 – De Toekomst van de Marketeer

De marketeer zal zichzelf de komende jaren opnieuw moeten uitvinden en laten zien dat digitale transformatie zijn of haar rol juist veel nieuwe kansen biedt. In deze sessie gaan we in op de vraagstukken, ontwikkelingen en kansen die de digitale transformatie met zich meebrengt. We leggen de basis voor jouw verhaal als marketeer. Want alleen met een goed verhaal blijf je relevant, ook over 10 jaar.

Facebook blog

Summary In a recent paper Princeton University researchers presented the idea that Facebook will lose 80% of its users within three years time. This blog looks at Facebook’s global growth and provides an analysis of its position, threats and opportunities from various aspects: cultural, technological, demographical and competition. In paragraphs below we will be taking […]

2014 - DartGroup - Culture eats strategy for breakfast - Sirous Kavehercy - banner

Culture – Context for Media, Marketing and Globalization

People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I was invited by marketing agency Dart Group to speak […]

Sirous Kavehercy - Darts Group Interview

DartGroup Greenspot Session on Culture

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? What is the cultural context of the digital revolution? Are marketers and communication specialists sufficiently aware of culture? Why should everyone come to the Greenspot on the 19th of March and what would they miss if […]