“A few years ago Sirous facilitated an intercultural communication workshop for Aexus sales team in The Netherlands. When we decided to organize a company gathering in Sevilla last year my team was unanimous that we should invite Sirous for a keynote presentation about intercultural communication. Sirous has many years of hands-on experience working in various […]
Datagedreven werken met Artificial Intelligence en Business Intelligence (12 oktober 2023) Deze populaire online workshop is een initiatief van Logeion in nauwe samenwerking met SRM en wordt dit jaar alweer voor de zesde keer aangeboden. De workshop is gericht op professionals met een niet-technische achtergrond. Communicatieprofessionals krijgen steeds meer te maken met Artificial Intelligence, big […]
De marketeer zal zichzelf de komende jaren opnieuw moeten uitvinden en laten zien dat digitale transformatie zijn of haar rol juist veel nieuwe kansen biedt. In deze sessie gaan we in op de vraagstukken, ontwikkelingen en kansen die de digitale transformatie met zich meebrengt. We leggen de basis voor jouw verhaal als marketeer. Want alleen met een goed verhaal blijf je relevant, ook over 10 jaar.
De marketeer zal zichzelf de komende jaren opnieuw moeten uitvinden en laten zien dat digitale transformatie zijn of haar rol juist veel nieuwe kansen biedt. In deze sessie gaan we in op de vraagstukken, ontwikkelingen en kansen die de digitale transformatie met zich meebrengt. We leggen de basis voor jouw verhaal als marketeer. Want alleen met een goed verhaal blijf je relevant, ook over 10 jaar.
Why culture makes big data bigger
Amsterdam University of Applied Sciences – International Week Media & Communication – Digital Media & Culture, a Global View from Sirous Kavehercy A video recording of this keynote could be viewed on this page:
A Cultural Perspective On New Media Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a major revenue driver? On the 13th of May 2014 I gave a […]
People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I was invited by marketing agency Dart Group to speak […]
Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? What is the cultural context of the digital revolution? Are marketers and communication specialists sufficiently aware of culture? Why should everyone come to the Greenspot on the 19th of March and what would they miss if […]
Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this. WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]
