De marketeer zal zichzelf de komende jaren opnieuw moeten uitvinden en laten zien dat digitale transformatie zijn of haar rol juist veel nieuwe kansen biedt. In deze sessie gaan we in op de vraagstukken, ontwikkelingen en kansen die de digitale transformatie met zich meebrengt. We leggen de basis voor jouw verhaal als marketeer. Want alleen met een goed verhaal blijf je relevant, ook over 10 jaar.
Wil je meer inzichten, antwoorden en inspiratie op deze vraag. Kom dan naar de inspiratiebijeenkomst Digitale HR transformatie en HR marketing, wat moet je ermee? op 28 januari 2020? Op deze middag organiseert de NVP samen met SRM een inspiratiebijeenkomst.
Why culture makes big data bigger
How to Succeed in Today's Digital Economy – The Emergence of New Business Models – Sirous Kavehercy – Internet Conference – Siofok 2015 from Sirous Kavehercy
Amsterdam University of Applied Sciences – International Week Media & Communication – Digital Media & Culture, a Global View from Sirous Kavehercy A video recording of this keynote could be viewed on this page:
People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I was invited by marketing agency Dart Group to speak […]
This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]
The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant”? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special credits and […]
Source: First appeared on Business Insider by Laura Stampler. Over the last 4,000 years, advertising has evolved from people carving public notices in steel to posting viral videos online. Infolinks has created a timeline that explains how we got from reading stone carvings to liking the Old Spice Guy on Facebook. Who knew that the […]
