People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I was invited by marketing agency Dart Group to speak […]
Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this. WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]
Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in Hungarian and can be found here. Below is a Google translation of the […]
The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant”? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special credits and […]
